Memeo® Blog – Simplify Your Digital Life


Simplify Your Digital Life

Posted in Backup,Notes from the CEO,Sync by Memeo Staff on April 29, 2009
Tags: , , , , ,

Authored by Hong Bui, Memeo CEO and founder

We are in the midst of a digital revolution where the adoption of all things digital has been swift and ubiquitous: MP3 players replacing CDs, digital cameras eliminating traditional film and photos, and small handheld video devices with enormous storage replacing larger digital movie cameras. This has lead to an explosion in digital audio, photo, and video consumption. In 2006, the average household had 510 gigabytes of digital media – a number predicted to rise to over 2,200 gigabytes by 2010.

While this trend creates a vast number of opportunities to enjoy digital media in new ways, it also creates tremendous challenges for consumers trying to protect this content and make it accessible across different media devices, mobile devices, and computers.

In the past – when consumers had only a few hundred files to manipulate – manually copying files was an easy way to share, sync, or backup digital content. Today, consumers have hundreds of thousands of files and multiple connected devices, making this impractical if not impossible. This new reality has created widespread frustration. Consumers spend a great deal of time managing digital content as it constantly moves and changes due to new documents being created or saved, or as devices are connected and new content is downloaded. There needs to be a simpler way.

At Memeo, we have created that simpler way through our LifeAgent® Platform. Think of LifeAgent as an assistant to your digital life. LifeAgent automates all of the painful tasks so you don’t have to spend time doing them: tasks such as protecting your files, keeping track of new or changed files, syncing your files between different devices and keeping them up to date across your digital ecosystem. We take the agonizing chore out of digital life management so that users can spend time enjoying their content, not managing it.

Memeo’s promise to “Simplify Your Digital Life” isn’t just a motto – it’s a standard that is applied to every product and feature that Memeo creates. This user-centric focus is why our products are used by 16,000 companies in 150 countries and 10 different languages as well as bundled with world-class partners such as Buffalo, Seagate, Toshiba, and WD. For those of you who are using Memeo products, we appreciate your support. For those of you who aren’t, I personally invite you to take the time to try some of our products and see for yourself.


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